I found myself outside of London Bridge on Saturday with an afternoon to spare so I wandered around Borough Market, a food and vegetable market. A pretty place to people watch: aesthetic displays of fruit and vegetables, stands made of wood, and a rustic colour palette of evergreen and ivory pulled everything together. I found myself walking around contemplating the current trend of turning food into a cultural experience and getting people to spend money.
There are annoying aspects of this trend, but ultimately, the nicest thing about this is that it inspires people to build communities, you know? We are inspired to throw a dinner party, bring some nice bread to someone’s house or give a bottle of olive oil as a present. Whatever the motivations are (showing off some knowledge sparked by some media hype, cultivating an identity as a hip person, using food as another indicator of social status), the trend is still compelling people to share. You wouldn’t want to eat these things alone. When the things die off and capitalists find a new market to exploit, people may still remember what it was like to gather a group together and have something nice to eat.